All of those television adverts for the latest and ‘greatest’ bingo sites are taking their toll, as a recent survey reveals that one in three married women are addicted to online bingo.
This may come as a startling surprise to some, but when all factors are taken into consideration, it’s genuinely very easy to understand how this figure is accurate and trace it’s origins to the source to make sense of the addiction many house wives are claiming to indulge in on a daily basis.
With the instant gratification web and television ads on display in the current marketing circuit, it’s become far too easy to simply click your way into your next game of bingo or any other online casino game – this is a catch 22 as, in many ways, the advent of online gambling has actually opened up many popular casino games to a captive audience for the very first time.
On the other hand, it is dangerous as impulsive spending has increased as a result of the improved access, this is great for the winners as they would probably never have won a penny if bingo halls were still the one and only means of playing the game, however, the flip side is that with the territory comes the risk of mounting debts and the detachment from ‘reality’ and escapist nature of online gaming makes it all too easy to avoid these debts and not take them as seriously as somebody who has a wad of physical money to spend. The sense of physical financial limitation is simply nowhere near as great, as there are no obvious boundaries in place.
The survey, which questioned over 2,000 people from all over the UK, revealed some truly extraordinary facts about the game and the individuals who are currently playing it, with the following stats being released:
- 78% of online bingo players are women.
- 85% of bingo players now play online.
- 90% of married women first played online bingo for real money after watching a TV advertisement.
- 60% of married women who play bingo online do so solely for the purpose of being part of a social community.
- The average monthly spend for online bingo is £200 playing bingo and the various side games.
With the release of these figures, it’s clear that the bingo demographic has indeed shifted over the years from what was, at large, a mixed audience to a largely female and online one. Perhaps the need for bingo halls is still relevant if there is such a desire for social gatherings? This would seem to be the perfect solution for those lonely participants who are playing purely for the social aspect. Hopefully, bingo hall bosses will latch on to this and promote the unique assets of their businesses so that both online and real world participants can enjoy their favourite game in the manner that best suits their needs.